MBA students will contrast 740Li, S350 and A8L4.2 (1)
Monday, March 29th, 2010After looking up the real ability to meddle in this ivory tower high-end luxury car manufacturers and not that much, except on the technical and demanding process, the concept of accumulation with time and long-lasting influence of a brand is a non-low threshold. In recent years, China's market demand for high-end luxury car level startling, and German Department of the few products in the members of the 1 million club is clearly the upper hand, "MBA" flagship are joining forces to other competitors too little and more opportunities to control the overall situation, with the new BMW 7 Series debut, this long-running confrontation between giants become remarkable up again.
Appearance: high-end flagship of their appearance is no longer monotone, a wave of youth and sports are played
More than half a century with the advent of the Mercedes-Benz S-class compared to the BMW 7 Series is also not really a long history, from 1977 to date, a total development of the Five Dynasties. The third generation is definitely a "subject people", Bangor jumping out of the design so that the previous high-end 7 Series luxury cars calm and dull, but with the sports fashion closer together, although it caused some controversy, but but in no way impeded the success of third-generation 7 Series. But like the surprise of BMW designers did not give us the opportunity to surprise even the fifth generation 7 Series with its predecessor (the fourth generation 7 series should be called third-generation mid-term facelift) is very similar in shape BMW's iconic grille was further enlarged kidneys, newly designed headlights set in addition to integration "angel eyes", but also increased the seemingly "Agkistrodon" and turn signals. The most obvious change in appearance than taillight changes, the fifth generation 7 Series tail lamp design more compact, rear lights set inside the wave line even in the daytime it is very striking, and this is the new 7 Series to identify the most effective signs. Perhaps BMW's designers agreed that the appearance of third-generation 7 Series is enshrined as the classic reason, so now the new 7 Series is a heritage to be more rather than revolution.
While BMW and Audi continue to overweight in technology, but whether it is sales or brand from a global view of the influence, Mercedes-Benz S-class is still the high-end luxury car camp leader. China, too, when in 2008 a total digest of 1 3 860 S-class, China has become the world's second largest S-class market, and the trend has jumped the first. But now the first to complete the updating of the new BMW 7 Series in many ways, walk in the front, S-class who are charged with pressure is imagined.
If you look at the history of S-class, you will find every new generation S-class are very consistent, the appearance can easily see the shadow of his predecessor, while the quiet dignity of the style is a constant thread. Although the eighth product introduced in 2005 is the S-class in a most stylish atmosphere, but is still full of business style. Mercedes-Benz in the eyes of most people's pointed star logo is undoubtedly a symbol of success and quality, S-class is not a low profile, only three high car design using established standard, extending the traditional, but also the way OF SHAOGUAN 1.
Although Audi is a recognized luxury brand, one of the three German lines, but in the field of high-end luxury car, Audi can not be called old and qualifications, when published in 1994, the first generation A8, the Mercedes-Benz S-class has already developed to the sixth generation. Code of cash A8L D3 is the second generation of products, in accordance with the German cars have 7 to 8 years of updating practice, the new generation A8 all likelihood will be available this year, while the long axis version of the new A8L is also expected to launch in mid-2010 . And contemporary A6, A4 and other Audi products, the second generation A8 are oriented smooth lines and elegant impression, the overall style of low-key inside, and the only one advertised in front of mouth fully shown, after the increase is small facelift of.
Size and Space: The Chinese market is the long axis version of paradise, while the luxury of back, without exception, become the focus of extended
Although in most people's eyes, the size of the high-end luxury car is Bangtaiyaoyuan, but in order to obtain a more spacious and comfortable back room, to highlight the dignity, lengthen the wind still has not ceased to increase. Compared to the previous generation, the length of the new 7 Series a slight increase in wheelbase to upgrade to 3 210 mm, while the growth of 82
mm all used to enhance legroom, and therefore significantly increased after the door, and out easier. Roof profile with the C-pillar has been redesigned, more comfortable head room, and more broad perspective. A series of changes, the 7 series of spatial levels, a significant upgrade, in the experimental session, the back of the new 7 Series in the three spatial dimensions the most outstanding and obvious advantages.

Although the two rivals did not, the letter "L" mark on the rear of the vehicle was surprised, but the introduction of China's S-class is also the extended version, 5206
mm in length than the standard edition adds 130 mm, long axis to the 3165 version of wheelbase
mm, although not visually apparent, but because of size increment is used exclusively for the back, so the effect is remarkable spatial expansion. Audi A8L with the long axis of the same version of Mercedes-Benz S-class, car length and wheelbase than the standard version is also increased by 130 mm, although the 3074
mm wheelbase is the shortest among the three a, measured in space links, A8L's rear space is not less, evenly matched with the S350, even in the back of the head space, even more dominant.

Car: simple, retro, science and technology, although so different, but highly integrated operating system has become the high car's "essential goods"
The new 7 Series BMW car design uses a common approach in recent years, it will not make people feel strange, even though many vehicle functions, but the designers or the simple pursuit of as much as possible. Change is the most intuitive car shift lever, steering column position from the steering wheel moved to the center console, electronic shift with the X5 handles small and exquisite appearance of the same equipment. The previous generation 7 Series is pregnant by block, although easy to operate comfortably, but highlighted the lack of BMW's share of campaign temperament.


I-Drive system, the new 7 Series is a must mention the topic, BMW set of highly integrated operating system, although very creative, but not all the way thoroughfare, is undergoing a re-return from the avant-garde minimalism to consider the practical process. And the 3 Series, the new 7 Series of I-Drive also increases the back and the common functions of keyboard shortcuts, the new interface easier to understand, although the new 7 Series of the hundreds of features will not immediately make you overripe in heart, but ten minutes or less common items can still groping clear.
S-class car is a mix of modern and retro, on the one hand you can see the highly innovative LED speedometer and electronic technology and flavor of the Comand operating system, on the other hand, the center console on the vintage of the quartz watch and steering column and so on Wye block design, is clearly not the fashion forward style. S-class car feels more like a luxury European-style castle decoration, while the other two opponents are more stressed avant-garde and modern. S-class car first impression than the new 7 Series also concise, so clear-cut sense of Mercedes-Benz's Comand system should be attributed, from the time of the order of view, this high-Benz integrated management system using some passive , more like forced the original 7 series I-Drive system response, until today, the other product lines in the implementation of Mercedes-Benz was not too strong. But after several improvements, Comand system easy to operate has reached a new high, despite the powerful, the menu settings are organized, and get started is not strenuous, of course, common features can still outside the direct implementation in the system.

And has just completed updating the 7 Series and is now the peak of the eighth-Benz S-class compared to the first appearance of this generation is an A8L, but the car did not like the retro S-class circumstances, Audi is the technology to create an atmosphere strongly , A column on both sides of the acoustic lens speakers, looks like the aircraft cockpit-like function key layout, and recover to the 7-inch dashboard screen, are able to give one up to a fresh design. With two competitors, the Audi A8L also start using a one-click, and even manner starting with fingerprint recognition, but the way the traditional ignition key has not been falling. A8L's interior designers a strong preference for leather materials, not only is a large area above the center console the leather package, even the entire roof is the leather with a matte look, uniform pins, superb technology, fully explains the Audi understanding of the luxury. Compared to I-Drive and Command system, Audi's MMI system is not so paranoid to emphasize integration of key functional areas are arranged in the transmission handle the back button is not a small number may seem complicated, but fairly simple to use, Central corresponding four corners of the main knob can be very intuitive control buttons of all equipment inside, just riding up the mind, this system starting hands to the time spent may be more than I-Drive and Command system is even shorter.























